Top 5 Beauty Retail Apps on Android in Spain: Q2 2023

The second quarter of 2023 saw interesting trends in the performance of beauty retail apps on the Android platform in Spain. Below, we delve into the weekly downloads, revenue, and active user metrics for the top 5 apps in this category. The data is sourced from Sensor Tower, where more detailed insights can be found.

Perfumerías DRUNI experienced a relatively stable performance in terms of weekly downloads and active users. The app saw weekly downloads fluctuate between approximately 3.7K and 5.1K. The number of active users showed a gradual increase, rising from around 45K at the start of the quarter to 52K by the end of June.

Versión antigua Sephora also displayed consistent performance in downloads and active users. Weekly downloads ranged from about 2.7K to 4.2K, peaking in mid-May. Active user numbers followed a similar trend, starting at 12.7K and reaching 14.3K by the end of June.

LOOKFANTASTIC -Beauty Shopping had a more varied performance. Downloads started at 348 in late March and peaked at 1K in mid-June. Active users followed this upward trend, growing from 6.7K at the beginning of the quarter to nearly 8K by mid-June, before slightly declining to 7.2K at the end of the quarter.

CHARLOTTE TILBURY saw a significant increase in downloads towards the end of the quarter. Starting with just 91 downloads in early June, the app reached over 1K downloads by the last week of the month. Similarly, active users rose from 50 to 759 during the same period.

MiiN Cosmetics had a late entry in the quarter with downloads starting at 41 in the last week of May and peaking at 658 in mid-June before settling at 150 by the end of the month.

These trends highlight the dynamic nature of the beauty retail app market in Spain. For more detailed insights, visit Sensor Tower.